Simple shapes pair with painterly prints to create sophisticated pieces that will be worn time after time.

OUR ETHOS
We believe in Slow Fashion of the highest quality. Our timeless garments are designed and produced locally in Italy, encapsulating Milanese craftsmanship and design.
OUR STYLE
Simple shapes and original prints create a unique look that is both casual and sophisticated. Our carefully-crafted garments are feminine and elegant, easy-to-wear and flattering to women of every age. You will be noticed for our beautifully-designed pieces in unique prints and unusual colours. You will find new and original ways to wear them. Time after time.
We work with the best Italian printers, who transfer our exclusive designs onto luxurious fabrics: silk, wool, velvet and cool cottons. We truly believe in Slow Fashion, with a focus on quality and longevity, each piece we craft is designed to last. We follow our entire supply chain from the start to finish from the selection of the fabric, the printer and the artisanal production unit. We can affirm that our garments and accessories are entirely MADE IN ITALY with the utmost consideration for the environment and the people involved in the production process. Our clothes are for the woman with refined tastes, who knows and appreciates the value of something beautiful that they will feel great in for years to come. With this in mind, an enormous amount of time goes into the development of our fabrics and each new garment. We strive to create pieces that possess a timeless classic elegance, each season we bring fresh new additions to enrich the collection, creating clothes and accessories that will always inspire.
JOANNA

Joanna Lyle is the designer and face behind the eponymous luxury lifestyle fashion brand that is widely recognised for its beautiful fabrics. Born into a family of artists from northern England, Joanna inherited a passion for colour, a love of quality craftsmanship and an innate need to create.

“I arrived in Milan, my design “Mecca”, in my early twenties with 60 kilos of luggage and a sewing machine, about £ 100 and two words of Italian, ciao and buongiorno.”

In 1990, Joanna won the “Alessi Memory Containers” competition with her “Chimu” bowl – the beginning of a long collaboration with Alessi, resulting in the now iconic, egg-shaped “Ovo” kitchen range. Other manufacturers took note, and she went on to develop products with leading companies, such as Acerbis International, Fiam and Arredaesse. In 2003, Joanna launched her first collection of self-produced interior products in collaboration with Swarovski under the name of Joanna Lyle Design. Subsequently, Joanna began using watercolours to express her innate sense of colour, experimenting with printing on velvet, silk and wool to develop highly-original fabrics for interiors and a little later a range of wool and velvet scarves. Their instantaneous success encouraged her to use her designs for prints and embroidery in a range of distinctive clothing and fashion accessories. Today Joanna’s instantly-recognisable designs are worn by Italian fashion bloggers, actresses, musicians —  and her loyal Milanese customers.

 

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